Question 1

What exactly does a market maker do?

Accepted Answer

A market maker continuously places buy and sell orders across exchanges. This ensures that buyers and sellers can trade at any time — without waiting for the other side to appear. It reduces latency of execution, spreads, lowers volatility, and increases volume.

Question 2

Why is a market maker essential for a token’s success?

Accepted Answer

A professional market maker ensures that your token stays tradable and attractive at all times and across all phases of development. Operating without a market maker is not possible on most centralised exchanges and would result in poor user experience through high slippage, erratic price behaviour, and low traded volumes.

Question 3

How does market making help exchanges?

Accepted Answer

Exchanges need vibrant order books to attract users. Portofino helps fill your venue with tradeable liquidity — improving price discovery, execution quality, and long-term user retention.

Question 4

What benefits does regulation bring to market making?

Accepted Answer

Regulation ensures market makers operate to the highest standards of transparency, fairness, and integrity. Licensed firms must follow exchange rules, avoid prohibited practices like pump-and-dump schemes or wash trading, and provide regular reporting to regulators. Trading activity is monitored in real time, and periodic audits confirm compliance. These safeguards give projects, exchanges, and traders confidence that liquidity is being provided in a fair, efficient, and trustworthy way.

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